Chances are your website is in need of an upgrade.
In fact, around 70% of the time when someone says they have looked at your website. Business owners and staff have been found to say “Oh don’t look at that thing, it needs majorly updating.” I’m willing to bet that you have said that yourself some time recently.
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So why have you not done it yet, if it is such a recognition point for your business? Is it time or is it a lack of knowledge in properly presenting a fantastic engaging website?
Let’s look at some of the key things you should be doing to better build your appearance in the marketplace.
Updating Your Wording and Content
This can relate to not just updating about products, practices and industry guidelines.
A huge part about gaining the trust of a client that you are the business to use is how you communicate with them through the written word. Explaining to people face to face is easy as you get to see their confusion, but thinking ahead and clearly communicating an understanding through your website dialogue should be the first port of call.
There is always someone who can communicate better and they have taken the time to listen and value the clients’ confusion, be it industry terms or outlines that are tough to decipher.
Shifting Business Online
Have you considered moving a part of your business online?
Over the last two decades many companies have recognised the shift and convenience of online trading, and those with a website merely displaying what products they have in store are at a loss for those clients and customers who don’t necessarily want to make the journey to your door.
By adding an online store with shopping cart software or even transferring your website into an ecommerce site fully, you can provide your client base with the levels of satisfaction and be able to draw more customers online than you had previously.
Marketing Your Own Success
Social media marketing is a necessity make no mistake about it.
With everywhere competing for the same clients, how you present yourself and inform the world of what is going on is vital to customer growth. If they don’t know, they won’t go.
Facebook, Linkedin and even Twitter are perfect tools to drive customers to your website and keep them informed of new products, changes and special offers or events that your company is running. Drawing traffic to your website is incredibly easy today compared to how things used to be. Don’t be afraid to get personal and show yourself or your staff at work in photographs and video content. Clients like to know who they are dealing with after all.
Get the Best Help
There are hundreds of areas you could focus on to update your site and they need not be all handled by yourself or your team. Digital agencies have helped to bring clients uptodate with areas such as branding, strategies and marketing to trade effectively online.
Stockport web design firms work with clients on achieving not just responsive web design, but also search engine optimization (SEO) as well as content creation and all of the above to fully maximise the brand and company output. With in house programmers and designers they can take full control of your website to deliver results it could take years to achieve by yourself.
As the world changes, it is imperative that your company image does also. There are many businesses that fall by the wayside and cannot catch up due to staying behind the times and not revisiting what was a good idea in a website and turning it into a great idea that paid off.